Subwave launches this week on iPhone, Android, and web. One recording becomes a newsletter, podcast, and social clips — and your subscribers stay yours.
This week, we're launching Subwave, a new place to share your stories and grow your audience.
Five years ago, we started building Detail, a video creation app. The idea was simple. Making video should be easier. No complicated timelines, no steep learning curve. You record, and you get something great out of it. Last December, Apple gave us an App Store award and named Detail an Apple Design Awards finalist for innovation.
But we kept noticing something. The journalists, teachers, entrepreneurs, and creators who use Detail don't come to us to create video. They come because they have a story to share and want to grow their audience. Sharing your story doesn't end with the video file. The goal is to reach your audience.
That's what we've been quietly building toward. Today, Subwave is live on iPhone, Android, and web.
The problem with most publishing tools isn't that they're bad at the thing they do. It's that you need five of them to cover the full job. You record somewhere, edit somewhere else, host your podcast on another service, write your newsletter in yet another tool, and then manually cut clips for social. Each step is a context switch. Each tool has its own logic. Most of the effort goes into managing the workflow, not into the ideas.
Subwave is built around a different premise: publish once, and reach your audience everywhere they already are.
From that one recording, Subwave creates a draft article, a newsletter, and short clips I can share across socials.
From a single upload, Subwave generates a newsletter for your subscribers, an RSS feed that publishes automatically to Apple Podcasts, Spotify, and YouTube, and short clips sized for TikTok, Instagram, and YouTube Shorts. The drafts it produces aren't generic summaries. They're starting points that already sound like you, built from what you actually said.
One of the most consistent things we hear from creators is that they've been meaning to start a podcast for a long time. Not because they have nothing to say. Because the overhead felt like too much: a separate hosting service, submitting to directories, writing show notes, cutting promo clips for each episode. That's a part-time job before you've published a single episode.
Your show notes are written, your short clips are ready, and your podcast is live on every major platform automatically.
With Subwave, all of that comes with the episode. Your show notes are written. Your short clips are ready to share. Your podcast is automatically live on Apple Podcasts and every major platform through the Subwave RSS feed. You create once, and your audience can find you wherever they're already listening.
Growing on existing platforms means playing by someone else's rules. The algorithm decides who sees your work, and the platform keeps that relationship. When you leave, or when the rules change, the audience doesn't come with you.
Subwave is built so your subscribers are yours. The goal isn't to lock you in — it's to give you a place where your content can grow on all platforms, Subwave included, without handing over the relationship you've worked to build.
Your story matters and now you have a place to tell it to people who will actually listen.
We're not trying to replace the existing platforms. We're giving you something none of them will: a place where publishing is simple, your audience is yours, and you don't need five different tools to get your story out into the world.
Subwave is available now on iPhone, Android, and web. Create your account, start a channel, and publish your first post. Your story matters, and now you have a place to tell it to people who will actually listen.
