Paul Veugen
What we're building
From App Store Award-winning video tools to a platform where creators record, publish, and earn.
5 min watchApr 12, 2026
From App Store Award-winning video tools to a platform where creators record, publish, and earn.
How a 75-year-old plea for time inspires us in building a new place to share stories.
Every media wave produces new winners. They all did two things right: a new way to create, and a new way to watch.
We trained two on-device AI models in-house for Detail and Subwave: one cleans audio, one finds filler words, and both run entirely on your iPhone at zero variable cost.
The tools are built for pros or for 15-second clips. The platforms are built for addiction and ad revenue. The people with something more to say get buried.
The five tool tax. Growing a podcast means juggling different tools and hours of chores per episode.
AI agents are pulling apart software products and reassembling the components into personalized stacks, making APIs and open protocols more valuable than UIs.
The rule was that we had to make our own marketing content with our own product. If we couldn't, the product wasn't ready.
Custom pixels are cheap. Custom implementation comes at an exponential cost.
Europe stopped building for consumers and gave away its media. Why now is the best time to build.
In the past 8 months, we replaced a significant part of our SaaS tools with custom solutions built in evenings and weekends, cutting thousands in costs while shipping faster than ever.
