What if you could build an audience you actually own? Subwave is rethinking content platforms from the ground up.
You know what's really wild? You can spend hours making something really good. A video, a podcast, an article, and then publish it and then watch a platform decide whether anyone sees it. Based on an algorithm that you didn't write, that you can't control, and that honestly nobody fully understands. And that somehow is just normal by now.
Hey, I'm Frank. I'm a tech enthusiast, video nerd, and someone that spends way too long thinking about why good content is still so hard to make, and even harder to own. So today I want to show you something we've been building, and it's called Subwave. The short version? It's a platform that actually respects you. Whether you're a creator or just someone who wants to watch good stuff without being dragged down a rabbit hole of nonsense. I know it's a wild concept.
Here's the thing nobody really talks about. When you build your audience on YouTube, your audience belongs to YouTube. When you grow on Spotify, Spotify owns that relationship. If you leave or they change the rules, you're starting from zero. And that's not a bug, that's the business model.
When you build your audience on YouTube, your audience belongs to YouTube. When you grow on Spotify, Spotify owns that relationship. If you leave or they change the rules, you're starting from zero.
And on the viewer side, you open the app to watch one thing, and 45 minutes later you're watching something you never asked for and honestly you can't explain.
When you follow a creator on Subwave, you see their content. That's it. When they post it, you'll see it.
For creators, you get a full toolkit.
For creators, you get a full toolkit. Articles, video, audio, podcast distribution straight to Apple Podcasts, Spotify, all in one place. Your channel, your brand, your audience. And because we're EU based, your data stays yours. No tracking, no selling, no creepy ads following you around. It's a radical concept, we know.
We didn't build this from scratch blindly. The team behind Subwave also built Detail, an award-winning podcast creation app. So we know a thing or two about what creators actually need.
Over the next few episodes I'm going to talk you through everything. The creator tools, the viewer experience, and how to get started. But for now, the only thing you want to take away from this is good content deserves to be seen by the right people, on your terms.
Good content deserves to be seen by the right people on your terms.
And that's why we built Subwave.
